Text Formatting

Type treatment is a key component in great design. The thoughtful use of fonts, text formatting, capitalization, alignment, and spacing creates a first impression, reinforces the GOJO and PURELL® brand, and improves readability.

The consistent formatting of text elements, such as command names and URLs, reduces ambiguity and helps customers find and interpret information easily. Text-formatting guidelines are sometimes called document conventions.

In sentence-style capitalization, you capitalize only the first word of a sentence or phrase and proper nouns.

Example

This sentence and the subhead of this section both use sentence-style capitalization.

Although all-uppercase text is used occasionally on webpages, in other marketing communications, don’t use it in text. A mix of uppercase and lowercase characters gives words familiar shapes that help readers scan more efficiently. All-uppercase text just looks like a rectangle, so it’s harder to read.

Example

THIS SENTENCE IS ALL UPPERCASE AND NOT VERY EASY TO READ, DON’T YOU AGREE?

Don’t use all-lowercase text. Capital letters help readers recognize that a new section or thought is beginning. All-lowercase text takes away that helpful cue.

Example

this sentence is all lowercase. or is it a sentence? it's hard to tell with no capital letters.

Left-aligned text has an even left margin and an erratic (ragged) right margin.

Don’t center text.

Avoid these awkward situations in text:

• Paragraph opening line, which occur when the first line of a paragraph appears by itself at the bottom of a page or column

• Paragraph ending word, which occur when the last line of a paragraph contains only one word or appears alone on the next page or column

• Lines that end with disjointed hyphenated words.

In Word and PowerPoint, you can manage these situations without using manual line breaks.