Branding Rules and Examples
GOJO corporate brand and PURELL® brand rules when writing:
GOJO and PURELL® brands are never possessive
GOJO and PURELL® names are always capitalized
PURELL® brand name is not a stand-alone noun
GOJO trademarks outlined by legal and found on myGOJO.com must be followed
See Text Formatting for additional information
| Do's | Don'ts |
|---|---|
| GOJO, GOJO Industries | Gojo GOJO’S |
| PURELL® Hand Sanitizer | Purell® Hand Sanitizer PURELL® PURELL’s |
| GOJO Purpose: Saving Lives and Making Life Better Through Well-Being Solutions | GOJO Purpose: Saving lives and making life better through well-being solutions |
| The PURELL SOLUTION™ | PURELL® Solutions |
| Marcella Kanfer Rolnick | Marcella Kanfer-Rolnick Marcella Kanfer Marcella Rolnick |
Common Phrases
| Use THIS | NOT this |
|---|---|
| Family Enterprise | family owned, private, privately-held, family company, corporation, owners |
| team members | staff, our people, employees |
| public health company | chemical company |
| distributor partner | distributor customer |
| end-user customer | customer |
| foodservice | food service |
| well-being | wellbeing |
| skin care | skin-care |
| healthcare | health care |
| preventive | preventative |
| handwashing | hand washing |