Citations

 

Be clear and conspicuous so that customers can notice and understand it.

Use Claims Information Management System (CIMS) to search for approved claims first. Approved claims that require citations will indicate the study that supports them or other necessary language to assure claim is presented in proper context.

For questions, to use a claim that does not have an approved CIMS record, or to use a variation of an approved claim, consult with Regulatory (RegulatoryAffairs@gojo.com) and Legal (Legal@gojo.com) before copy review/red stamp review.

Place citation number/mark outside punctuation marks, such as after the end of a sentence, or after a comma if included in the middle of a sentence.

What and when to cite

  • Promotional statements or when used in promotional materials – printed, email, website, social marketing, videos, radio, television

  • Statements that state a specific measurable benefit are typically cited to their support

  • Promotions that make claims about health, safety, energy savings, environmental benefits, etc

Examples

 

One squirt of PURELL® Advanced Hand Sanitizer kills as many germs as two squirts of other national brands. 1

PURELL® Hand Sanitizer is the #1 brand of hand sanitizer. 2

Ounce for ounce, PURELL® Advanced Original formulations outperform other leading hand sanitizers. 3

PURELL® Hand Sanitizer Helps reduce germs on hands in high-traffic, high-touch areas, including restaurants, and cruise ships. 4

Example of Citation

 
  1. BioScience Laboratories, Healthcare Personnel Handwash, Study #110103-101, 5 April 2011.
  2. GOJO Industries, Inc., Market Research - External Market Research, 2017 PURELL Hand Sanitizer HPIS Data, 1 July 2018.
  3. Bioscience Laboratories, Inc., ASTM E 1174 Health Care Personnel Handwash, 100907-101, 6 January 2011.
  4. Bioscience Laboratories, Inc., Time Kill, 1901046-201, 9 April 2019.